The Difference Between Digital Books and Ebooks

Most people today, don’t know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn’t be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not ‘copied’ pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).

Ebooks

Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially “published” at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some eBook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and/or ideas.

Sometimes you may come across the eBook version of a hard or soft cover book. It will even be called the “ebook version” of whatever book. But if you look closer, you will find that this eBook version is almost always far fewer pages than the original. You may as well call the “ebook version” the “condensed version” of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don’t let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will occasionally find some specialty instruction “programs” costing hundred of dollars.

Conclusion

Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its eBook cousin.

By Thomas A. Retterbush

Garden Greenhouse For a Real Budget

With the economy the way it is there are many people that would love to have the advantages of a greenhouse but do not have the money to invest in an expensive glass or plastic pane greenhouse. It's not that they do not want to get started growing as early as possible or extend the season as far into late fall and early winter as possible, it's simply a matter of money!

So for those who are financially challenged right now, I have a few ideas that you might kick around and see if any of these are capable. The first thing you can do is see if your community or city has a garden collective or co-op where you can garden, in other words, work in the greenhouse or garden and for that work, take home some of the food. This can not only be a great way to supplement your grocery list but you also are helping others.

Another way to get something going is to form a small co-op in your neighborhood and raise money to purchase a greenhouse so you can grow food year round. You will need to form this with trustworthy people and make sure the greenhouse is located on neutral ground, if possible so everyone can access it. You will also need money for water and heat so you do need to be prepared for these expenses. This can be a great way to add to your food source.

If you are not crazy about working with others in a co-op situation but would like the opportunity to grow with a garden greenhouse there are some very inexpensive greenhouses available. They will not be as sturdy and most likely will not last as long as some of the more expensive homes but they are good enough to last through several seasons in most climates.

Of course, use you head here. If you live in the Artic, these greenhouses will not do well at all. If you live in a semi mild climate and need to start seedlings early to get a good growing season or would like to extend the growing season into late fall, this might just be what you have been looking for. Most are also portable and can be used on decks and patios as well so measure and make sure they will fit before you order.

The basic lesson is if you really want what a greenhouse can give you, there are products on the market that could work for you. We all have certain things to overcome and, if the budget is your thing, there are decent green homes out here.

What Items Are Considered Fashion Accessories And Why Are There So Many?

Have you been trying to upgrade your gear as in your appearance of what you wear? If you are then you will need to start looking and thinking about what your style is and find that type of brand that you like and stick with it for awhile.

As it comes to fashion and accessories you will find that there is a diverse variety of different types of accessories. Fashion accessories, like clothing, shoes and others come in different shapes sizes and more. There are clothes and other fashions made just for that type of person it can be found from kids to bigger adults.

One of the most desirable types of fashion accessories is that of jewelry. As it was stated above fashion accessories are for all types and ages of people and genders. For kids and teenagers and older people they like necklaces bracelets and that such with charms and colors. Men usually like necklaces with large charms or nice watches, while women tend to like rings with stones those of diamonds, bracelets, anklets and many more.

More types of fashion accessories include handbags or purses. Most teen girls and women like to carry all there stuff in one of these. A purse is just used to carry their stuff that they need with them and handbags are just larger than a purse and can hold more. Handbags and purses come in many different styles, shapes and sizes that is why many girls and teenage girls and older women have a variety of these.

To go along with purses and handbags traveling bags are now popular as well. Travel bags are sort of the same as a handbag but are made for men and women. A travel bag might even have a smaller handbag inside to be used to bring on to the plane with you.

Shoes also are a prized possession of many types of women. A lot of women have to own a different pair of shoes for every outfit. Due to those reasons is why women like to shop a lot. So if a woman has a lot of shoes but not enough clothes she’s going to go out and get enough to match them.

More pieces of fashion accessories are belts for both men and women. Men and boys usually wear belts as means to hold up their pants but women wear them as fashion and are not just to hold up their pants. Women’s belts arrive in many different shapes sizes styles and colors. These belts that women wear are just for fashion and are not made for any specific reason except to display their sense of style and fashion.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.